Having a great business offer for your audience doesn’t mean a thing if they know nothing about it. Still, sometimes it isn’t enough just to make a website and a few social media profiles. You see, there is a statistic which claims that almost 33 percent of all Google search audience find what they’re looking for on the first result of their Google search inquiry, while 95 percent find what they’re looking for on the first page. With this in mind, you need to learn how to climb this list with the greatest efficiency and the best way to do so is through the power of the SEO. Here are several tips you might find useful.
1) Start with a Keyword Research
The most obvious first stop on your path towards increasing your website’s Google rank should be a keyword research. This, however, is not as simple as it might seem at first. You can start by making a list of topics relevant to your industry and then try to guess what most people would have to google to get these subjects as their results.
Nonetheless, while this method may be entirely free, it is not the most reliable way to look for keywords, seeing how it heavily relies on guesswork. Furthermore, you are just one person, which means that the patterns that your mind makes don’t have to apply to the majority of the online population. Therefore, it might be better if you were to look for keyword research tools to help you out.
2) Use Your Own Words
The fundamental principle of Google is that no question is so random that it won’t be asked by someone out there. Even though Google constantly tries to update its algorithm, it is still quite powerless when faced with the incredible potential of the human mind. What this means is that to get the most out of your keywords, you need to do one thing that Google is still unable of – think like a human. According to experts behind a prestigious SEO Agency from Sydney, using your own words is usually a method that might significantly increase your success rate.
3) Try to Write Quality Content
Another thing that is bound to boost your rank is the quality of your content. No matter how complicated or abstract, this may sound it most definitely isn’t impossible. You see, no one expects you to create a literary masterpiece and all that is actually asked of you is that you write a piece that satisfies several basic criterions. You need enticing and informative headlines to make the content skim-friendly, make it educational, provide direct answers and always provide reliable information. Those who manage to achieve all of this will quickly find themselves on their way to the very top of the search results.
4) Improve Your Page’s Responsiveness
One of the most important things your website needs to focus on is its responsiveness. You see, a page that takes forever to load is bound to drive people away, and a bad bounce-rate can significantly hurt your page’s rank. The reason behind this particular problem is usually due to having a bad host or too many separate page elements, each one requiring an additional HTTP request.
Aside from this, too many plugins might draw too many of your website’s elements which could significantly harm your online prospects. Finally, you need to keep in mind that in 2017 the majority of people online are accessing your website through a mobile device (smartphone or tablet). This is why your page also needs to be mobile friendly to be effective.
Finally, you need to keep in mind that although all of the above-listed tips are known to help, you always need to look at your website as a whole. Once you have everything set and done, you need to take a few steps backward and see what it looks like as a whole.
Try looking at each of your keywords in the context they are placed in and try to deal with any one of them that looks odd or off (seeing how Google crawlers are bound to recognize this in a heartbeat). Furthermore, test your page’s responsiveness after every single change you make to ensure you have made the right choice. One last thing, asking an outsider such as a friend or a family member (a complete layman) to take a look at your page once you are done, might give you the invaluable insight you needed all along.