If you think Samsung went slightly overboard with the price of the recently released Galaxy Note 8, there is no way on Earth you are going to like what Apple supposedly plans to do with its next-generation iPhones.

Cupertino is only weeks away from releasing the 10-year anniversary iPhone 8, which according to rumors, is going to be the most expensive iPhone ever. And considering that Apple is not exactly known for being humble with its pricing, the forthcoming iPhone is likely to take the idea of “premium pricing” on smartphones to the next level.

While TechMalak cannot independently verify the authenticity of these reports, word on the street is that the entry-level iPhone will dent your wallet by as much as $999. That’s the handset’s expected price in the United States, according to the New York Times. Needless to say, buyers in other major markets including those in the UK, the EU, Australia, India, and elsewhere will have to shell out even more.

iPhone 8 Pricing

There are also reports that Apple won’t release a 32GB variant of the iPhone 8, which happens to be the starting size for the iPhone 7. This essentially means that the iPhone 8 will probably start at 64GB, a size not available for the current generation iPhones.

Another recent report by Daring Fireball claims that the higher storage capacity models of the iPhone 8 could be priced at $1099 and $1199. If true, these price points are likely to correspond with the 256GB and 512GB respectively.

Are these price points actually justifiable?

Note that even if the aforementioned price points turn out to be mere speculations, the next-generation iPhone will still cost a fortune given that it will be a premium version of Apple’s smartphone flagship (10th-anniversary edition, remember?).

One of the perks of being at the helm of affairs at Apple is that you don’t really have to worry much about a possible backlash over price. There’s certainly a red line, but as long as Cupertino doesn’t cross that line, Apple has an unparalleled charm in the brand-conscious sect of the market. So even if the decision to keep the starting price of the iPhone 8 at or above $1000 doesn’t go down well with most consumers, the product will still find enough room in the market to emerge a commercial success.

By the way, the same goes for Samsung, albeit at a slightly lower scale. Even though the newest member of the erstwhile troubled Galaxy Note lineup has a starting price of $930 in the US, it so far seems to be doing rather well with largely positive feedback coming from all corners. This shows that there’s no dearth of demands for premium products even at extremely high price points.

Also, it is important to note that the increase in price is not totally void of justifiable reasons. Factors such as the inclusion of a superior OLED display, inductive wireless charging, new biometric features, and improved camera performance (including a 3D sensing ability) are also believed to be behind this driving up of the price. Meanwhile, according to some observers, it is also possible that Apple will pitch the OLED iPhone as a “pro” level handset or a luxury item.

What’s your take on the issue? Would you like to spend $1000 or more on the 10th-year special iPhone variant? Let us know in the comments below.


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Shilpa has been associated with several leading sci & tech publications throughout her career as a journalist and columnist. Full-time foodie, semi-skilled musician, wannabe novelist.