In the mid-90s, entrepreneur Jeffery P. Bezos decides to take a gamble when he makes a giant plunge into the murky waters of the online world by starting his company in his garage. With enough financial twists and turns to emotionally destabilized the most hardened corporate veteran, Bezos managed to do the nearly unthinkable. He sets the Internet company he founded in what is now the world’s largest online retailer. With a plethora of products to sell and an unlimited supply of customers to sell to, this tech giant launches a new product called the Amazon Key.
Famous for its Prime Membership which people like myself absolutely love and make use of, I’d say Amazon knows a thing or two when it comes to getting products into their customer’s hands with quick delivery.
And speaking of delivery, this is what the entire Amazon Key platform is based around.
Earlier this week, Amazon unveiled its newest convenience for Prime Members in the form of a secure home access for deliveries.
In short, this new gadget will unlock your door and let the delivery man/woman inside of your home to drop off your order when you are not home.
A wonderful solution for those who complain about lost or stolen packages because they are unavailable to collect their delivery.
Package theft is actually a big problem here in North America, with some 11 million U.S. homeowners reporting having a package stolen within the past couple of years.
And if you ask me, that number is on the conservative side. I’ve seen reports hitting in the 20-something million range.
It’s a severe problem that’s getting out of hand, and one that Amazon is looking to help curb with its new service.
Peter Larsen, Vice President of Delivery Technology, Amazon:
Amazon Key gives customers peace of mind knowing their orders have been safely delivered to their homes and are waiting for them when they walk through their doors
Now the service won’t just let anyone into your doors without discretion, it has to be the item you ordered, and the delivery driver has to request access because they don’t have the unlock codes.
As soon as your door is opened remotely, the Amazon Cloud Cam starts recording the process in its entirety so that you can review the recording.
This is by far a more practical product than the ill-fated Fire phone that nobody could sell on Craigslist or Kijiji for free.
My primary concern is the privacy issue with Amazon Key. Do I want to give up more control and information to a corporate entity which can now see the comings and goings of my home?
We all know that there is no such thing as privacy when it comes to the Internet. Anything you do can be or is monitored by someone or something every day.
So I know this is not the only product that can potentially spy on my activities. All one has to do is turn on one’s phone and use it for five seconds to download an app or take a picture.
But allowing Amazon to control when my door locks or unlocks is a bit concerning to me. Pair that with the Echo device, the Dash Button, their grocery store, Amazon.com, the Kindle-branded e-readers and it’s easy to see the sneaky trend here.
Are we giving up more of our privacy rights with these connected technologies without being mentally aware?
At the cost of making our lives easier, what are the trade-offs?
I’m not saying that I would never invest in the new Key service, it’s just at what point do we as consumers say enough is enough?
With the prospect of integrating Amazon Key with thousands of service providers such as home cleaning, HVAC, and many other general contractors, this project is a big deal.
Available for pre-order to Prime Members, this digital platform becomes available November 8th in 37 cities in the United States.