SUV popularity has been on the rise in recent years. Just look at how many manufacturers have at least one SUV offering in their lineup, if not half a dozen. Recently, however, even the exotic manufacturers had to get in on this entire SUV craze. The potential profit is huge, but the struggle to survive in today’s world forces them to create SUVs even if they wouldn’t normally do that.

Porsche started doing it over ten years ago with the Cayenne, with brands such as Jaguar and Maserati joining them in the last couple of years. Even Bentley had to resort to making an SUV just to keep sales up. Now though, one of the most unlikely SUV candidates has finally entered the race. Meet the brand-new Lamborghini Urus.

I’m going to start off with the looks since it’s a Lamborghini after all. I’m not particularly fond of SUVs or their looks. I think you can have just as much practicality with a wagon, but even I can’t argue with the way the Urus looks. Because it shares parts with its respective Audi and Bentley siblings, I thought this would be a simple re-badge job. The truth couldn’t be any further from that.

The Lamborghini Urus' Huracan-like rear end
The Lamborghini Urus’ Huracan-like rear end

It’s got a definitive Lamborghini vibe about it, but it’s also not that similar to a Huracan or an Aventador. It’s physically bigger than a Range Rover Evoque but it somehow shares the same basic silhouette, especially the waistline. The front is beastly though, with a massive grille spanning across the entire width of the car, blending into huge side vents at the ends. The rear looks like a Huracan in more ways than one, but I mean that in the best way possible.

It’s a Lamborghini though, so at the end of the day the main question is: “Is it fast?”. The answer to that question is a resounding yes. The twin-turbo V8 is the same unit as the one found in the Bentayga and the RS6, though here it produces 641 horsepower and 627 lb-ft of torque. The sprint to 62 mph takes just 3.6 seconds, or in other words, it’s comparable to most modern supercars currently on sale. The top speed is an equally mind-blowing 190 mph.

Lamborghini is keen out that not everything is about speed though. The Urus features cylinder deactivation to make it a bit more efficient, so you’ll be surprised to hear it returns just over 22 mpg if you drive it gently. I know that isn’t a lot, but in the world of Lamborghini where single-digit figures are the norm, that’s borderline impossible to achieve.

The Urus' cabin
The Urus’ cabin

Lamborghini even published a video of the Urus getting down and dirty, showcasing that it can actually go off-road. You can watch that video below.

As great as the Urus is, I know that it’s just a way for Lamborghini to keep on making exciting and fun supercars. Without something like the Urus to keep the company healthy and lower their CO2 emissions, we won’t be seeing Huracans or Aventadors in the future. So in a way, I’m really glad the Lamborghini Urus exists.

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Stefan Petrov
I love everything that has to do with cars. I could practically name every manufacturer and model before i could even say mom or dad. Recently i've taken up motorsport, with plans to travel to England and compete should the perfect opportunity arise. In my spare time i like to do some biking, and occasionally play the guitar.