Remember that time when Samsung Galaxy Note 7 handsets were exploding left and right due to a critical manufacturing fault in the device’s battery? The severity of the issue was such that the South Korean firm eventually had to resort to an unprecedented, multibillion-dollar worldwide recall. It was undoubtedly a crisis of epic proportion against the company’s credibility – a blot that the company couldn’t afford to let stick for far too long in an increasingly competitive smartphone market.

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Almost a year after the catastrophic episode, Samsung has finally made an attempt to redeem itself by rolling out a Galaxy Note 7 successor. The brand new Samsung Galaxy Note 8 was officially released in New York on Wednesday amidst high anticipation all around.

As expected, the Note 8 features the company’s largest phone screen yet, along with a first-of-its-kind camera technology. Samsung cautiously avoided including an ultra-large power source to avoid any repeat of the Note 7 debacle.

I am not going to prophesize how successful Samsung proves to be in rebranding the Galaxy Note lineup.

It’s a well-designed phone with solid specs, worthy of the flagship moniker. The only bone of contention many awaiting fans have is the Galaxy Note 8’s steep price.

At a starting price of $930 USD with T-Mobile, the Note 8 is definitely more expensive than most of us would want it to be. Why did Samsung keep the price so high despite the somewhat tarnished image of the Note lineup?

Well, to answer that, we must first acknowledge that the price of the Note 8 is not exactly a sudden increase. It’s not like Samsung is leaping from $700 straight to the north of $900. In fact, the ill-fated Note 7 released in 2016 also had a starting price of above $800. This year’s Galaxy S8 and S8 Plus followed suit.

No doubt these prices are substantially high compared to a number of other popular Android flagships of 2017 (for example, the Moto Z2 Play). However, the success of the latest Galaxy S-series drives the point home that there is no dearth of demand even at the higher price points. Yes, Samsung is becoming increasingly convinced in its ability to woo the clientele willing to pay a steep price for a premium product.

Another interesting point that we shouldn’t forget is that Samsung is not exactly selling the Galaxy S8 and S8 Plus at their full price always. There have been a number of discount offers and deals in the past few months including some that saw buyers getting as much as $200 off on their new Galaxy S8 or Galaxy S8 Plus. We can expect something similar with the Galaxy Note 8 as well.

We must not also forget the fact that it is perhaps a bit unrealistic to expect manufacturers to stuff their new smartphones with tons of new and upgraded specs, but with little or no increase in the price. If you consider the advanced engineering embodied in the new phablet, including the addition of a high-resolution, bezel-less OLED display (which, by the way, is a rather impressive innovation), an increase in price doesn’t seem that out-of-place. That’s the definition of premium, after all!

Having said that, if you compare the Galaxy Note 8 with other Android flagships of 2017 purely in terms of specs, it does seem a little overpriced. Nonetheless, considering that Samsung enjoys a far greater level of brand loyalty than most of its Android rivals, this little gamble is likely to pay off for the Korean tech giant.

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